HENDERSON, NV, Sept. 7 (CRWENEWSWIRE) - Kore Nutrition Incorporated (”Kore” or the “Company”) (OTCBB:KORE.OB) and the Company’s wholly owned subsidiary, Go All In, Inc. (”ALL IN”), are pleased to announce the appointment of a unique and experienced Advisory Board to facilitate rapid expansion of the ALL IN Energy brand of products. The Advisory Board will be chaired by Phil Atwell, owner of Geronimo Film Productions Inc., which has been responsible for the development of music videos for 50 Cent, Dr. Dre, Eminem and Marilyn Manson, as well as commercial campaigns for Coors Light.

ALL IN President and CEO, David Powley, stated that, “We are overwhelmed with the caliber and talent of all of our dedicated and professional Advisors and, as All In Energy products cater initially to the Professional Poker Society, we are very fortunate that Phil Atwell has agreed to Chair this Advisory Board with his substantial experience in the entertainment world.”

Powley continued, “This is the platform that will help Go All In Inc. express to, and impress upon, the vast consumer audience that our products are not just another brand of energy mixers for the juvenile jet set; we offer healthy energy (thus the term “healthergy”) based products which will help all demographics everyday.”

The ALL IN Advisory Board will play an integral, daily role in the growth of the Company. Bringing with them an extensive level of experience across a diverse range of fields, the Advisory Board will be called upon for their objective, professional advice as it pertains to the development, distribution, and management of the Company’s flourishing line of energy drinks, purified water, and new products under development.

The ALL IN Advisory Board consists of the following members:

Phil Atwell, Chairman

- Director/Executive-Producer, Philip G. Atwell, is the owner of Geronimo Film Productions Inc., a highly successful music video and commercial company based in Los Angeles. Mr. Atwell started the company 15 years ago and, under the Geronimo banner, has produced videos for directors such as F. Gary Gray, Paul Hunter and Hype Williams, all of which have gone on to successful feature film careers.

- Mr. Atwell began directing in his own right in the late nineties. Since then, he has been honored with an impressive eight MTV Music Video Awards and well over 20 nominations for artists that include 50 Cent, Dr. Dre, Eminem, Marilyn Manson, Snoop Dogg and Tupac. Philip also directed and executive-produced the concert documentary DVD, “The Up In Smoke Tour,” featuring such hip-hop giants as Dr. Dre and Ice Cube, as well as “The Anger Management Tour” DVD for Eminem. Recent videos include “Ass Like That” for Eminem, and “Dreams” for The Game.

- Mr. Atwell’s first television commercial campaign for Coors Light featured Dr. Dre’s first appearance as a corporate representative. Based on this campaign, and the amazing storytelling and visuals in the music video “Stan,” Saatchi Advertising championed Philip by including him in the 2002 New Director Showcase at the Cannes Film Festival. Recent work includes web commercial spot featuring Dr. Dre
and Lebron James for Beats headphones.

- Philip has also expanded his talents beyond music videos and commercials crossing over into the feature film and television worlds. He directed the short film Severance Pay, a one-minute-movie for NBC and John Wells Productions, and a bonus short film that screened before the feature 2Fast2Furious (bridging the sequel with its original movie, The Fast and the Furious). Mr. Atwell has worked on several projects with Jerry Bruckheimer as second unit director, directing action sequences on National Treasure (one and two) and the recently released Sorcerer’s Apprentice, all starring Nicolas Cage. In addition to his film career, Philip was given the opportunity to direct several episodes of the award winning hit drama, “The Shield”, for which he was nominated for an NAACP Image Award. Philip was also at the directing helm of WAR, an action packed feature film starring Jet Li and Jason Statham for Lionsgate Films. Philip is currently pursuing new film and TV projects to produce and direct.

Wayne Blackburn, Pharm.D., M.B.A., Nutrition and Health Advisor

- With over 15 years of clinical, operational, and management experience, Dr. Blackburn brings the important pharmacological expertise needed to keep ALL IN Energy drinks at the forefront of nutrition and health.

Mitch Cohen, Business Development Advisor

- Mitch Cohen has over 25 years of direct sales experience and brings an extensive sales-focused skill set to the Advisory Board, including experience in sales management, sales training, direct consumer marketing, lead generation, business development, financing (private and public) and advertising.

Albert Gaydosh, Product Development Advisor

- Mr. Gaydosh brings over 15 years of beverage company operations and production experience to the Advisory Board, with expertise in all facets of beverage production, including purchasing, inventory control, shipping and receiving, personnel management, customer development, and quality control.

Mathew D. Lucas, Investment Banking Advisor

- Mr. Lucas brings more than 10 years of capital markets experience to the Advisory Board.

Mark Myden, Sports Marketing Advisor

- Having spent more than 25 years as a marketing executive and negotiating over 400 different promotions, Mark Myden will help to facilitate ALL IN’s penetration of the professional sports markets.

Samuel J. Rowe, Marketing/Event Advisor

- With 40 years of business experience and having served as President of numerous successful companies, Mr. Rowe has a proven track record. For the past six years, Mr. Rowe has focused on promotions and media relations, having organized numerous high-profile sporting events and social functions. He has extensive experience in organizing such events for casinos in Nevada, California and Arizona.

Expanded biographies for each of these key advisors is available upon request from the Company.

About Go All In, Inc.

ALL IN(TM) Energy produces premium energy drinks and an enhanced purified water to suit the demands of an active world. Unlike competitive energy drinks, which can lack great taste and occasionally create a mere energy blip, ALL IN(TM) Energy is a premium sugar free product, with only 2 grams of carbohydrates, and less than 10 calories per can. ALL IN(TM) Energy uses herbs, vitamins and amino-acids to provide a balanced and sustained sharpening of focus and pure energy. ALL IN(TM) Energy drinks are available in three unique and delicious flavors: Citrus, Grape, and Acai Berry. ALL IN(TM) also offers a premium water that uses advanced technologies, and preliminary research suggests that ALL IN water is a faster hydrator than ordinary tap water and other mineral waters.

Legendary poker champion Johnny Chan has joined together with fellow top poker professionals, who all endorse ALL IN Energy Drinks.

About Kore Nutrition and ALL IN

Kore, through its wholly-owned subsidiary, ALL IN, is engaged in the business of developing, producing, and selling non-alcoholic beverages. It has developed and is currently selling bottled water and four energy drinks. Its products are associated with professional poker and sports endurance events by the securing of endorsements of professional poker players, sponsoring poker tournaments, and by hosting ALL IN branded poker tournaments. Kore intends to expand the production, sales and distribution of ALL IN over the next twelve months. For additional information, visit ALL IN’s websites at www.allinenergy.com and www.allinenergy.net

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